SEO is important because it helps websites attract more organic traffic, which can lead to increased visibility, brand awareness, and potential conversions. It’s a critical part of digital marketing. The key components of SEO include on-page optimization (content, keywords, meta tags), off-page optimization (backlinks and social signals), technical SEO (site speed, mobile-friendliness), and local SEO for location-based businesses.
Keywords are specific terms or phrases that people use to search for information on search engines. SEO involves researching and strategically using these keywords in website content to rank for relevant searches. On-page SEO involves optimizing individual web pages for search engines. This includes optimizing content, meta tags, headings, and internal linking to improve search engine rankings.