YouTubers can earn money from ads shown on their videos through Google AdSense. They receive a portion of the advertising revenue generated by ads displayed before, during, or after their videos. The YouTube Partner Program is a program that allows eligible YouTubers to monetize their content through ads, channel memberships, and other features. To join, channels need to meet specific criteria, including watch hours and subscriber count.

Channel memberships allow YouTubers to offer paid subscriptions to their viewers, granting access to custom badges, emojis, and exclusive content. Viewers pay a monthly fee to access these perks. The merchandise shelf is a feature that lets YouTubers promote their merchandise, such as T-shirts, hats, and other products, directly on their channel. Viewers can click and purchase items without leaving YouTube.